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Top Referrers
Top Referrers report shows you who are the sites that refer or link
to your site and what is the quality of each referring link.
The more referring sites and inbound links your site will have then
the more incoming traffic and better search engines ranking
it will probably get !
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Top referrers report - its web statistics importance
For most of the websites it is very important to have as many referring sites as
possible that link to your site - it brings more traffic and helps in better search
engines ranking. With Top Referrers report you can exactly see the total referring sites
count, which sites link to your site and what is the quality of each inbound link.
Total Referring Sites Count:
How can I measure the quality of referring site ?
The quality of a referring site is measured against the amount and percentage of traffic
that is generated by it (items C and D), its visits stay time (item E) and visits
depth (item F). A good referring site can bring a lot of traffic from the one
hand or long and deep visits from the other. An excellent referring site would bring
both.
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Top Referrers Table Image:
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Top Referrers Table Items:
- Referring site popularity ranking.
- Referring site domain.
- Amount of visits that were initiated by the referring site.
- Percentage of the incoming traffic generated by the referring site.
- Average stay time of the referring site visitors.
- Average visit depth (pages viewed) of the referring site visitors.
How can I improve the quality of referring site visits ?
There are certain parameters that can affect the quality of referring site visits and
most of them can be improved. Here are some examples of that parameters:
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Referring Link Location: is the link located in a major page ?
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Referring Link Appearance: is the link noticeable enough ?
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Referring Link Context: is the link presented in the right context ?
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Referring Link Anchor: is the link anchor (clickable text or image)
relevant / attractive ?
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Landing Page Relevancy: is the landing page (your site linked page)
the most relevant page for the referring link ? is it relevant enough ?
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Landing Page Attraction: does the landing page attract visitors to
further browse your site ? If not why ?
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Tip 1: check what works, compare with referring links that bring results.
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Tip 2: focus on optimizing the referring links that have potential,
leave the rest.
How can referring sites affect my search engine ranking ?
Most of the advanced search engines like Google, MSN, Yahoo and alike measure a website
popularity according to the amount of sites that refer to it. The parameters
that count here are:
- The amount of websites that link to my site.
- How popular are the sites that link to my site (this can be measured with
Google PageRank for example).
- What is the referring link anchor text. The more relevant the better it is.
Glossary
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Referring Site: a website that has one or more links to your site.
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Referring Link: the link that points to your site, also called inbound
link.
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Link Anchor: the clickable text or image which is used in the
referring link. If the link is a banner or an image then the anchor text is the
alt attribute text of the image if provided.
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Landing Page: the page in your site that the referring link points to.
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PageRank: Google's way to measure a web page popularity by counting the
amount of websites that refer to that page and what is their own popularity.
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Top Referrers Report: the report that shows you which websites link
to your site and what is the quality of each referring link.
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Average Stay Time: the average stay time of each referring site visitors.
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Average Pages Viewed: the average amount of pages viewed by each
referring site visitors.
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