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Entry And Exit Pages
Entry And Exit Pages reports shows you which pages visitors enter
and exit your site from and how it affects the visits quality.
With entry pages you can see what works and lead to successful-deep
visits and with exit pages you can see if there are pages that cause
visitors to leave too early.
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Entry and exit pages reports - its web statistics importance
Entry and exit points of each website are crucial when coming to analyse and optimize
its performance. From the one hand a good entry page will be attractive (form) and
intresting (content) enough to cause visitors to fulfill the site's goals. Exit page
from the other hand might indicate a weak point where visitors choose to leave the site
too early for some reason.
With Entry And Exit Pages report you can exactly see all the pages that visitors
enter and exit your site from and what is the quality of each page in terms of depth
of visit and its average stay time.
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Entry And Exit Pages Table Image:
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Entry And Exit Pages Table Items:
- Page Popularity - top entry and exit pages ranking.
- Page Title - the title that was given by you to the page.
- Page Address - an address link to the page itself.
- Visits Count - the amount of visits that have started or ended at the page.
- Visits Percentage - the percentage of the visits that have started or ended at the page.
- Average Stay Time - the average visits stay time related to the entry or exit page.
- Average Visits Depth - the average pages viewed related to the entry or exit page.
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How can I measure the quality of an entry page ?
The quality of an entry page can be determined by two main factors: 1- the length and
stay time of the visits that have started from the page and 2- the conversion rate
of visits that have started from that page and achieved the site's goals. In this you
have to know that it is not always the homepage which is the best starting or entry
point, sometimes internal pages are much more specific and bring better results.
How can I optimize an entry page ?
There are many ways to optimze an entry page and here is a crude way to look at it:
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Visitor Experience Optimization:
- Optimizing the page look & feel - its form.
- Optimizing the page text - its content.
- Optimizing the invitation to other parts of the site - its links.
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Search Engine Optimization:
This is mainly dealt with in other parts of the system (
Search Engines,
Search Keywords,
Top Referrers) but
can be said here again:
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that the more a page is focused on a certain and specific
theme then there is a better chance and possibility that search engines
will categorize it in the right way so visitors will find it
when searching for the keywords you wanted the page to be found with.
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Top search engines consider much the amount and quality of links
(both from inside and outside the site) that point to that page and
the relevancy of the anchor text (clickable text) of that links to the
page's content.
How can I detect a problematic exit page ?
First of all each website has many exit pages and it is quite normal. The wisdom here is
to find and detect those pages that visitors exit the site from when it seems to be
occuring too often, too early or without achieving the site's goals. When you detect
such a page you are adviced to optimize it in the same way of an entry page (see the
paragraph above).
Glossary
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Entry And Exit Pages Report: the report that shows your site's top entry
and exit pages.
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Entry Page: the page that a visitor has entered the site from.
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Exit Page: the page that a visitor has exited the site from.
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Conversion Rate: the amount or percentage of visitors that achieve the
site's goals.
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Average Stay Time: the average stay time of each search engine visitors.
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Average Pages Viewed: the average amount of pages viewed by each
search engine visitors.
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